APONIE: An Original combination around a common passion

APONIE is the result of the unique combination of five different but complementary people, who have united around a common passion for elegance, perfumes and cosmetics, and the desire to run a business undertaking. Together, they work for the success and reputation of the brand.

Jocelyne DUVAL

Jocelyne Duval is the cornerstone of APONIE. Fascinated very early on by the world of Luxury, Perfume and Cosmetics, already as a teenager she aspired to create her owncosmetics brand - but didn't get the approval and support of her parents, who were both academics. So then she studied law, but never abandoned her first love. 

Starting in 1988, Jocelyne imported natural cosmetics from the United States, which she marketed