Jocelyne DUVAL
Jocelyne Duval is the cornerstone of APONIE. Fascinated very early on by the world of Luxury, Perfume and Cosmetics, already as a teenager she aspired to create her owncosmetics brand - but didn't get the approval and support of her parents, who were both academics. So then she studied law, but never abandoned her first love.
Starting in 1988, Jocelyne imported natural cosmetics from the United States, which she marketed by selling at home, in France, elsewhere in Europe and in some African countries, and she found real success. Meanwhile, she continued her career in law firms and financial engineering, and completed her education with a course for Executives and Managers at ESCP Europe. For nearly fifteen years, she followed a self-taught course of training through lectures, workshops and training programmes with perfumers, and from professional organizations in cosmetics and beauty.
In 2014, she founded APONIE. And with all the skills necessary to realise her dream, Jocelyne Duval, ambitious and hardworking, intends to turn APONIE into a successful human adventure involving its partners, its customers and the brand itself. Dynamic, cheerful and optimistic, with a joie de vivre, ability to listen and elegance that form an integral part of her being, Jocelyne naturally shares this temperament and this nature with everyone she meets. The creator of the brand has demonstrated a real passion for entrepreneurship and especially for entrepreneurship involving young people. Not having been able to benefit like that herself at the beginning of her career, she now intends to provide young people with opportunities to work in business. In these conditions, it is no wonder that her two children, Marc-Aurèle and Camille, also get their teeth into APONIE and go into partnership.